For this year, Boysen is forecasting four color themes—Naturist, Kinetic, Avant-Garde, and Perfectionist, inspired by social influences on our current lifestyle. These color themes, which were introduced during the Color Trend 2015 Event on January 21 at the SMX Convention Center, were based on the results of an extensive research project with international partners.
"Filipinos have always been known to be creative with expressing themselves through color, whether through the clothes they wear or the things they carry," said Johnson Ongking, vice president of Pacific Paint (Boysen) Philippines, Inc. "We want to help extend that ability to express themselves to the places where they live by letting them know what we think are the colors that are most likely to have an influence on living spaces this coming year."
"We compared notes with color experts all around the world so we could understand global lifestyle trends that were influencing color choices. So these four palettes contain elements of what we're seeing in the Philippines combined with what other color professionals are seeing in other parts of the world."
Boysen is part of the Nova Paint Club, an international organization of leading paint companies from Europe, Asia, North America and South America. Color Trend 2015 is the result of a collaboration of Boysen with its partners in Nova and a global color research company, which has extensive experience in forecasting color trends in the global fashion, publishing, automotive, and telecommunications industries.
"As the world gets more and more interconnected, we also start sharing many lifestyle aspects with people in other countries," adds Ongking. "While social changes in the Philippines have a strong influence on how we live, global influences are incorporated in our lives faster than ever before. That's why we thought it was important to use our global network to bring in what's happening in other places of the world to what we're seeing in the Philippines and come up with truly representative palettes."
"People react to what's happening to society today in different ways. Some people enjoy the fast paced lifestyle; others will feel a need to be in closer touch with nature. Some crave for more stimulation and want to push the boundaries further; others prefer a retreat to the calming classics. We're hoping that however people see themselves and the world around them, these palettes can help them find the right colors to make their living spaces look good and make themselves feel good."
The Boysen Color Trend 2015 palettes:
Naturist - Increasingly important in the world today is our connection with nature. For many of the city dwellers, there is a need to bring in the lush greens, warm wood tones, and vibrant reds into our living spaces. The lighter hues of marble and silk transform the palette from rustic to urbane, adapted to the contemporary taste of a society enjoying an economic upturn.
Kinetic - This palette is for those living in the fast lane, where things vibrate at a higher pitch. The intensity of tangerine is balanced by cool greys and sophisticated blues. Youthful and energetic, this is perfect for Type A personalities, people who are moving towards their goal at a fascinating speed.
Avant-Garde - More opportunities in society open the door for embracing a more individualistic style. There will be more outliers who will march to their own beat, and no rules will define them. Reds, blues, yellows, greens– bold, intense, all a little bit off the beaten track. Combinations are bound only by imagination.
Perfectionist - This palette is for those who prefer the timeless and subtlety of classic colors. The tones are subdued and very self-assured, befitting those who have enjoyed success for a longer duration, and who prefer to retreat into homes that calm the senses instead of stimulate.
The four color personalities are now available in more than 400 Mix and Match™ stations throughout the country.