When the world almost stood still in 2020-21, people's psyches were impacted. Most of us were forced to physically inhabit a much smaller space when the external world ground to a near halt. We dealt with existential questions about life, relationships, home, food, health, survival, and the future.

The brave accepted the call and plumbed the depths. They dared to go on a journey of reflection and self-knowing, and used the visceral experiences they encountered as teachers. They saw that many of our social constructs and old systems no longer serve the common good.

We have now reached an inflection point, where we believe significant changes will take place in the world. It is our privilege to present to you BOYSEN® Color Trend 2024/25, which we call Ascension.

The Color Trend Ascension is an invitation to live with intention...to create the connections to ourselves, to each other, and to the planet that nurtures us.

The social, political, cultural, and technological trends that underpin the chosen colors gave birth to the four palettes—Awakening, Alchemy, Artistry, and Abundance.

There are six paint colors in each of the four palettes, or a total of 24 fresh hues that make up Ascension. The colors are mostly light, bright, joyous and optimistic. There are a few dark colors that can provide contrast and balance as well.

With these 24 paint colors, we invite you to create a living space that will nurture you and inspire you to manifest a world which reveals your very own magic.