The story for this year is Vision 20/20. It is about clarity and alignment of self, purpose, and intention.

A scan of the current sociocultural, political and economic trends elicited the BOYSEN® 2020 color palettes - ORIGINS, NOSTALGIA, KINSHIP, and META.

All the past BOYSEN® Color Trends converge to this point where everyone is confronted to make a choice on how we live our lives, how we relate to the earth, how we connect to the people around us, and how we become better persons. This crucial time asks us to cleave through chaos with virtue, starting with those tiny, incremental, even seemingly insignificant steps that we take each day for every choice we make.